It was back in 2020 when I decided to take full control of my investment journey. Tired of depending on tips from friends and WhatsApp forwards, I wanted a reliable, user-friendly, and cost-effective broker app that could help me grow my wealth. That’s when I dived deep into the world of online brokerages, tested several…
It all started one quiet Sunday morning, as I sat in my modest Mumbai apartment, sipping filter coffee and reflecting on the week’s market volatility. My cousin called, panicking about which brokerage app to use for his first equity investment. “Zerodha or Upstox?” he asked. And that was the moment I realized how difficult the…
On a rainy afternoon in Mumbai, Arun, a 32-year-old IT professional, found himself staring at his phone, frustrated by the slow performance and hidden charges of his current stock trading app. With a growing interest in stock markets and a desire to build long-term wealth, he searched for an alternative that offered more transparency, lower…
Upstox is not just another trading app—it’s a story of ambition, accessibility, and genuine evolution in India’s investment landscape. I still remember the first time I downloaded it: I was looking for a low-cost brokerage that wouldn’t compromise on features. I was skeptical at first—could an app really help me make more money from the…
