Upstox is not just another trading app—it’s a story of ambition, accessibility, and genuine evolution in India’s investment landscape. I still remember the first time I downloaded it: I was looking for a low-cost brokerage that wouldn’t compromise on features. I was skeptical at first—could an app really help me make more money from the markets? Turns out, the answer was yes—but not because it promised miracles. It gave me the tools, the cost advantage, and the data I needed to make better investing decisions.
Table of Contents
History and Background
Upstox, originally founded as RKSV Securities in 2009 by Ravi Kumar, Shrini Viswanath, Raghu Kumar, and Kavitha Subramanian, started with a mission to democratize trading in India. Headquartered in Mumbai, it has grown into one of India’s largest brokerage firms by simplifying market access.
By 2023, Upstox boasted around 11 million registered users (source: Upstox corporate site), showing its meteoric rise in a market crowded with older, more established brokers. Upstox is SEBI-registered and is a member of NSE, BSE, MCX, NCDEX, NSDL, and CDSL, ensuring regulatory compliance and trust.
Why Choose Upstox as Your Brokerage Partner?
Many investors pick Upstox for one reason: more of your money stays in your pocket. For equity delivery trades, brokerage is zero. For intraday, options, futures, and commodities, it’s a flat ₹20 per order, which can save active traders thousands compared to traditional brokers charging a percentage of trade value.
Additionally, the platform is designed to be intuitive even for beginners while offering advanced features for seasoned investors. This balance makes it one of the best brokerage app choices for those serious about growing their wealth.
Features | Upstox |
|---|---|
Preview |  |
Established Year | 2009 |
Brokerage App Link |
Key Stats
- Founded in 2009 as RKSV Securities.
- 11 million+ registered users as of 2023.
- SEBI-registered; member of NSE, BSE, MCX, NCDEX.
- Zero brokerage on equity delivery trades.
- Flat ₹20 per order for intraday and derivatives.
- User-friendly trading platform for equities, derivatives, commodities, currencies, mutual funds, and digital gold.
- Backed by robust compliance (NSDL and CDSL DP).
(Source: Upstox Corporate Website, 2023)
Benefits
- Zero brokerage on equity delivery.
- Transparent flat-fee pricing for all other trades.
- Modern, intuitive app and web interface.
- Advanced charting and real-time market data.
- Paperless, quick onboarding with eKYC.
- Access to IPOs, mutual funds, digital gold, ETFs.
- 24/7 customer support via app and web chat.
- Strong security with 2FA and bank-grade encryption.
Pros and Cons
Charges of Equity Delivery, Intraday, Options, Futures, Commodities
| Segment | Upstox Charges | Typical Full-Service Broker Charges |
|---|---|---|
| Equity Delivery | ₹0 (Zero brokerage) | ~0.3% of trade value (buy + sell) |
| Equity Intraday | ₹20 or 0.05% per executed order (lower of both) | ~0.03% – 0.05% per leg (both buy & sell) |
| Equity Futures | ₹20 per executed order | ~0.03% of trade value |
| Equity Options | ₹20 per executed order | ₹20–₹50 per lot (varies widely) |
| Commodity Futures | ₹20 per executed order | ~0.03% of trade value |
| Commodity Options | ₹20 per executed order | ₹20–₹50 per lot |
Myths About Upstox Brokerage App
- Myth: “Upstox is only for traders.”
Fact: Also ideal for long-term investors due to zero brokerage delivery. - Myth: “Low fees mean poor service.”
Fact: Upstox is SEBI-registered and follows robust compliance. - Myth: “It’s too complex for beginners.”
Fact: The app is designed with an intuitive interface and in-app learning. - Myth: “Hidden charges everywhere.”
Fact: Pricing is clear and flat-fee based, avoiding surprises.
How Indiainvesthub Can Help
At Indiainvesthub, we know choosing the right brokerage app is critical. That’s why we break down the real-world experience—not marketing fluff. By sharing my honest experience with Upstox, including both positives and negatives, we hope you can decide if it’s truly the best brokerage app for your investing goals.
Indiainvesthub aims to empower investors by delivering fact-based guidance, cost breakdowns, and user-friendly reviews that save time and money.
Conclusion
Upstox is not about promises of overnight riches but about giving investors the tools, low fees, and flexibility to build wealth steadily over time. With transparent pricing, an easy-to-use interface, and broad market access, it genuinely stands out. Yet, like any broker, it’s not perfect—it has app lags and service delays during peaks.
So, is Upstox the best brokerage app to help you make more money and achieve your financial dreams?
